Privacy & Cookies
Last updated: October 2023
01 Introduction
The Wave Digital ("we", "us", or "our") is committed to protecting your privacy. This Privacy Notice explains how we collect, use, and share information about you when you visit our website or request a feasibility study. We operate in full compliance with the General Data Protection Regulation (GDPR).
02 Data We Collect
When you use our "Feasibility Study" calculator, we collect the following personal information to process your request:
- Contact Information: Name, professional email address, and company name.
- Business Data: Industry sector, website URL, and campaign preferences (volume, channels).
03 Cookies & Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience and analyze our traffic. Below is a detailed list of the specific third-party cookies we place:
| Name | Provider | Purpose | Retention |
|---|---|---|---|
| _ga | Google Analytics | Used to distinguish users and calculate visitor, session, and campaign data. | 2 years |
| _ga_<id> | Google Analytics | Used to persist session state. | 2 years |
| _gcl_au | Google Ads | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months |
| IDE | Doubleclick (Google) | Used to register and report the website user's actions after viewing or clicking one of the advertiser's ads. | 1 year |
| _fbp | Meta (Facebook) | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months |
| _fbc | Meta (Facebook) | Used to store the last visit details for conversion tracking. | 2 years |
| consent_status | The Wave Digital | Stores the user's cookie consent state for the current domain. | 12 months |
Note: You can control and manage cookies in various ways. Most browsers allow you to refuse or accept cookies and to delete them.
04 Your GDPR Rights
Under the GDPR, you have the right to access, rectify, or erase your personal data. You may also object to the processing of your data or request data portability.
For any privacy-related questions or to exercise your rights, please contact our Data Protection Officer at:
privacy@thewavedigital.com